Ravikiran Rajagopal

eCommerce Funnel Optimization

• Identified drop-off points across the purchase funnel and deployed a structured experimentation program to optimize product pages, cart, and checkout flows.
• Drove $20M+ annual revenue increase through disciplined A/B testing and iteration on high-impact conversion bottlenecks.
• Reduced checkout failure rates from approximately 20% to 6%, and then continued to improve to 10% YoY through ongoing performance and UX refinements.
• Managed a portfolio of experiments across product teams, aligning engineering and design capacity to the highest-ROI tests.

Site Performance & User Experience

• Led a user-centric redesign across 12 high-traffic consumer websites, addressing usability, findability, and clarity across SeaWorld’s entire park portfolio.
• Increased customer satisfaction scores from 4.0 to 6.0 (+50%) through systematic UX improvements.
• Drove approximately $10M in incremental annual revenue by improving site performance — cutting page load times by 15%, accelerating key user actions by 44%, and reducing checkout failure rates.
• Partnered with engineering to set and enforce performance budgets, making speed a first-class product requirement.

SEO Growth

• Built and executed a multi-faceted SEO growth strategy that generated $3–5M in incremental revenue by increasing qualified organic traffic.
• Approach spanned technical optimization (crawlability, Core Web Vitals, structured data), content prioritization, and search intent alignment across park pages.
• Coordinated a dedicated SEO team within the broader product organization, setting measurable goals tied to traffic and revenue outcomes.

Team & Organizational Leadership

• Drove higher business impact across five specialized teams — product, engineering, experimentation, content, and SEO — by enforcing shared prioritization and focusing capacity on the highest-ROI initiatives.
• Introduced structured prioritization frameworks that reduced context-switching and increased team throughput on strategic bets.
• Championed a culture of measurement and accountability: teams shipped with defined success metrics and ran retrospectives tied to business outcomes.

Awards