Ravikiran Rajagopal

Strategy & Leadership

• Led and launched Prudential Retirement’s first consumer-facing mobile app, overseeing design, user experience, and development from zero to product-market fit.
• Defined and owned the product roadmap with a $6M+ annual development budget, balancing participant needs, regulatory constraints, and business objectives.
• Drove 700K downloads in 2 years and sustained 100K+ monthly active users through focused product improvements and go-to-market execution.
• Reversed poor early app performance, improving ratings from 1.8 to 4.8 through user research, iterative design, and systematic issue resolution.
• Founded an internal usability and user testing practice in collaboration with Business Resource Groups, establishing a repeatable research discipline.

Alexa Integration — Industry First

• Pioneered the retirement industry’s first authenticated Amazon Alexa experience, enabling participants to check account balances and investment performance by voice.
• Earned an external innovation award for the Alexa marketing campaign and Prudential’s Business Value Award for Technology Innovation (2018).
• Expanded secure, voice-based account access while maintaining compliance with financial services regulations.

Accessibility & Platform Modernization

• Managed overhaul of participant websites to comply with Web Content Accessibility Guidelines (WCAG).
• Led responsive redesign of the investment allocation product to improve usability across device types.
• Modernized retirement account management and transactional workflows by rebuilding core features with a mobile-first and accessibility-driven approach.
• Delivered analytics strategy and roadmap for participant and sponsor/advisor websites.

Awards