First Sachin was discontinued from Airtel endorsement.

in 2004 when Airtel had signed on Tendulkar, the telecom service provider had said that Airtel and Sachin shared the same brand values…both were about being reliable, trustworthy and leaders in their respective fields

. ToI promptly followed up how it was about ‘hot selling icons’ and all.
And just 2 days later, there is a mega deal for approx Rs 135 crores !!

“In our research on Indian celebrity brands, it clearly emerged that the little master has gone beyond performance-linked popularity. His clean image and integrity provides him a natural affiliation with several brands we are associated with.”

4 thoughts on “Sachin off and on

  1. Yeah I came to know abt it recently….
    Now SRK is the only brand ambassador…
    Let the cricket players play cricket well and not get into these…

  2. not really surprised…pink slip entering the ad world…;)
    Wish that companies have performance clauses while signing ad contracts as well…I would really like to see the other cricketers less during the commercial breaks and more time at the crease…!